Fitothon Myfm, Chandigarh
During Lockdown, the majority of people were spending maximum time at home. This meant lesser physical activities and almost negligible work-outs. Once cities gradually got unlocked, MY FM noticed that people have been more inclined towards cycling and running. To promote this healthy practice, MY FM and Central Town, Zirakpur joined hands to organise a month-long activity-“Fitothon”. Roadies-fame actor Ranvijay Singha was roped-in as the brand ambassador for this activity.
Fitothon encouraged people to cycle or run and send a screenshot of the fitness app with the actual distance covered. The initial target was to achieve 21000 kms by all the participants during the 30-day activity. But being the health freaks that the people of Tricity are, the target was achieved in 15 days only. The target was then revised to 51000 kms, and astonishingly, the fitness freaks of Tricity blazingly crossed this mammoth goal.